Plus, a Paisan's update.
 
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Today’s Forecast

35º | Cloudy | 15% chance of sleet | Sunrise 7:28 a.m. | Sunset 4:39 p.m.

 

🧮 Crunching numbers

Here’s what we learned while reading Downtown Madison Inc.'s annual report

farmers market booth
From farm to tote — get ready to fill up on fresh produce and homemade goodies. | Photo by DCFM
Downtown Madison, Inc. has released its 13th annual State of Downtown Madison report. We checked it out and rounded up a few big takeaways for our readers.

Note: Refer to this map to determine the boundaries of central downtown, greater downtown, and the Business Improvement District (BID).

608 boundaries map

Downtown Madison Inc.'s boundaries map. | Map via Downtown Madison Inc.

Housing

In the past decade, the number of most types of housing units downtown have not fluctuated much. Apartments are an exception to this, with a 50% increase in units since 2011.

Condos
2011: 1,181
2023: 1,240

Duplexes
2011: 251
2023: 148

Single-family properties
2011: 170
2023: 148

Apartments
2011: 7,423
2023:11,129

Shop and eat

After a slow few years, due to COVID-19, Madison’s BID is inching closer to pre-pandemic business space vacancy rate levels.

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BID business space vacancy rates. | Graph via Downtown Madison Inc.

Additionally, 2023 has welcomed 25 food cart vending licenses along with 72 sidewalk cafe application submissions (as of September 2023).

If you want to positively contribute to next year’s food cart vending license stats, check out our application process guide which includes a short list of our readers’ favorite vendors.

Tourism

This year, nearly 9.5 million people visited destinations in the greater downtown area, a nearly 25% increase from last year.

Think:
Visitor spending peaked downtown in 2019 with a total of $303.7 million. While that number plummeted in 2020 because of the pandemic, visitors are returning — wallets in hand — bringing us back up to $277.7 million in 2022.

To no one’s surprise, out-of-towners are spending the most money on food and beverages, lodging, and retail. What local spots would you encourage first-time visitors to spend their money at? Let us know.

Employment

Top five industries and percentage of employment downtown:
  1. Public administration: 37.9%
  2. Educational services: 15.3%
  3. Accommodation and food services: 10.7%
  4. Food services and drinking places: 7.3%
  5. Professional, scientific, and tech services: 6.6%
Note: Learn the difference between accommodation and food services vs. food services and drinking places.
Quiz

What was the daily average pedestrian count on State and King streets from spring 2022 to spring 2023?


A. 71,200
B. 58,400
C. 35,700
Walk it out
 
Events
Wednesday, Dec. 13
  • COVID Vaccine Clinic | Wednesday, Dec. 13 | 3 p.m. | Lakeview Library, 2845 N. Sherman Ave., Madison | Free | The holidays are here, take an opportunity to protect yourself and your loved ones.
Thursday, Dec. 14
  • Madison College Graduation | Thursday, Dec. 14 | 6:30-8 p.m. | Alliant Energy Center, 1919 Alliant Energy Center Way, Madison | Free | Attend the ceremony in person, or watch online.
  • Lisa Curry | Thursday, Dec. 14 | Comedy on State, 202 State St., Madison | $5-$15 | This comedian from the “Jim Jefferies Show” and “The Daily Show” will be taping her first stand-up special.
Friday, Dec. 15
  • The History and Restoration of Frank Lloyd Wright’s Bach House | Friday, Dec. 15 | 1 p.m. | Monona Terrace, 1 John Nolen Dr., Madison | Free | Spend an afternoon learning about Wright and the buildings he created.
  • Winter Renter Social | Friday, Dec. 15 | 5:30-7:30 p.m. | Working Draft Beer Company, 1129 E. Wilson St., Madison | Free | Join your fellow renters from Madison Tenant Power for an end-of-year dessert potluck.
Saturday, Dec. 16
  • FEED Kitchens Holiday Bazaar | Saturday, Dec. 16 | 9 a.m.-1 p.m. | Door Creek Church-North, 1181 N. Sherman Ave., Madison | Free | Buy local baked and packaged goods like salsa, pesto, and holiday treats.
  • Kids WACKO | Saturday, Dec. 16 | 11 a.m.-2 p.m. | VFW Post 1318, 2740 Ski Ln., Madison | $10 | Support local veterans with a family-friendly day of games.
Sunday, Dec. 17
  • Dawn Dongeun Wohn Masterclass | Sunday, Dec. 17 | 1:15-3:15 p.m. | Madison Country Day School, 5606 River Rd., Waunakee | Free | Attend a masterclass from a violinist who has performed at Carnegie Hall, Alice Tully Hall, and the National Theater in Taiwan.
  • The Nutcracker | Sunday, Dec. 17 | 2-4 p.m. | Memorial Union, 800 Langdon St., Madison | $22-$50 | Dance Wisconsin, Madison’s pre-professional dance company, will present its 46th annual performance of “The Nutcracker.”
Events calendar here
Click here to have your event featured.
 
News Notes
Development
  • Could geothermal power heat and cool a large redevelopment downtown? That’s the idea. The city’s Community Development Authority is exploring geothermal for a multi-phase, $300 million housing project for low-income residents. The system would be built under the playing fields at Brittingham Park. (Wisconsin State Journal)
Traffic
  • The City of Madison will receive $6.2 million in federal funds through the US Department of Transportation’s Safe Streets and Roads for All program. The funds will go toward installing sidewalks, ADA-compliant ramps, medians, and more. (Channel 3000)
Opening
  • This oughta be gouda. Local chef Jacob Guyette is opening a Wisconsin cheese and beer bar on Atwood Avenue. In the former One Barrel Brewing Company space, The Wedge will serve Wisconsin-centric cheeses and beers. Guyette hopes to open by February 2024. (Madison Magazine)
Biz
  • The four-story, 81,000-sqft, $25.5-million Black Business Hub, located at the corner of South Park Street and Hughes Place, is still under construction. It’s set to open in spring of 2024. You can get a sneak peak tour though. (Cap Times)
Development
  • The Oregon Public Library is closed until next year. That’s because the library is on the move. The new library will open Jan. 4. It’s a mile down the road from the library’s current location and has 31,000 sqft of space, more than three times the amount of the existing building. (WKOW)
Community
  • Local boys and girls will be eating better soon. The Boys and Girls Club of Dane County has announced a new partnership with Little John’s Kitchens, whose focus has been turning food excess into chef-quality meals. Little John’s will utilize Boys & Girls Club kitchens to create nutritious meals for members. (Sun Prairie Star)
Eat
  • Paisan’s, forced to leave its building due to structural issues, plans to reopen in the basement of its sister restaurant Porta Bella. Co-owner Wally Borowski is prioritizing quality over speed, emphasizing the need to maintain the brand’s legacy. The reopening timeline remains uncertain. (Wisconsin State Journal)
Edu
  • Local young entrepreneurs could win $10,000. Hosted by Junior Achievement of Wisconsin, students between 10 and 18 years of age who started a business on or before January 2023 are eligible to apply. They’ll showcase their businesses before a panel of celebrity judges in 2024. (Wisconsin State Journal)
Environment
  • Here’s the latest scuttle-BUTT on creating fertilizer from manure. UW-Madison scientists have developed a new technique that could help farmers extract useful nutrients, such as ammonia and potassium, from livestock manure to efficiently make fertilizer and other useful chemical products.
Madisonian
  • Britta Curl is the force behind the top-ranked Wisconsin women’s hockey team + a UW-Madison graduate student. Curl recently chatted with us about her time off of the ice as an All of Us Research Program ambassador — see what she had to say.*
Job
  • We’re hiring a Branded Copywriter to support the strategy, creation, and placement of branded content campaigns for 6AM City’s clients. From creating dynamic content (including written articles and social) within the 6AM tone and style to closely following the process of how we fulfill advertiser contracts — see details and apply.
 
Nonprofits

🪱 Calling all bookworms

Help the Madison Reading Project supply books to local kids

608 Madison Reading Project
Have you seen the Madison Reading Project van around town? | Photo by 608today
The Madison Reading Project needs your help to spread that #NewBookFeeling to local littles interested in literature.

In the age of audio and e-books, some book lovers want the younger generation to experience the joy of cracking a book’s spine for the first time and smelling that fresh book scent. If this is a movement you can get behind, contribute to this year’s book drive by the end of December.

Stop by one of these local bookstores to purchase a new book to donate:
  • A Room of One’s Own, 2717 Atwood Ave., Madison
  • The Book Deal, 3822 Mineral Point Rd., Madison
  • Kismet Books, 101 N. Main St., Verona
  • Lake City Books, 107 N. Hamilton St., Madison
  • Mystery to Me, 1863 Monroe St., Madison
Or bring your new books to a drop-off site:
  • Keva Sports Center, 8312 Forsythia St., Middleton
  • Macy’s, 702 N. Midvale Blvd., Ste. 132, Madison
  • Park Bank, 33 E. Main St., Madison
  • US Bank, 1 S. Pinckney St., Madison
  • Willy St. Co-op, 1221 Williamson St.; 2817 N. Sherman Ave., Madison
The Buy

The Buy 12.13.23 (Affiliate + Six & Main)

A heated vest, jacket, or socks from Ororo so you’re actually comfortable this winter. Bonus: They make great holiday gifts, too.
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The Wrap
 
Ally Geiger.jpg

Today’s edition by:
Ally

From the editor
While I do love winters in Madison, the lack of food carts and outdoor markets tops my list of seasonal cons. On my list of seasonal pros — cozy clothes, local photographer’s wintery shots, and ZuZu Cafe’s winter drinks menu.
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