What will you focus on in 2025? | Photo by Alina Vilchenko via Pexels
Happy New Year. Get inspired for 2025 with some online shopping finds, brought to you by our shopping and deals site The Buy. Think: getting organized, jumping into a new hobby, or enjoying daily movement.
Organize — everything
Know exactly what’s in that storage box thanks to smart labels.
Make winter walks more enjoyable with a heated vest.
Track your activities with this sleek smart watch.
City Guide
Try This
🎇Start fresh
Changes are on the horizon for Madison + other Dane County cities | Photo by 608today team
Looking to meet your New Year’s resolution in the 608? From prospective bookworms to shopping sustainably, check out our local resolution recommendations below.
Read more books
Leopold’s | Books, bar, and caffè — what more could one need? Check out the wide selection of books and rent out the Book Nook to conduct your very own book club.
Get in touch with nature
UW Arboretum | Did you know that our arboretum is home to the oldest and most varied collection of restored ecological communities in the world? Take advantage of this local resource on your own or tag along on one of the many free and educational events like a full moon walk or winter critter stroll.
Conquer Dry January
Blind Shot Social Club | With one of the largest non-alcoholic drink menus in Wisconsin, you’re bound to find something you’ll enjoy, whether it’s a cocktail in-house or a bottle for the road. Pro tip: The golf simulator and seasonal food menus make this a great date spot.
Get sustainably stylish
Upshift | This 608today favorite offers great flat-fee swap and shop options in addition to a free wine and coffee bar.
Did this catch your eye? That’s because locals (like you) are excited about new happenings in the city. Spread the word about your business, services, big news, or event coming soon to Madison.
Health
Did you hear that? Unlike most hearing aids, the Horizon IX uses dual processors to separate speech from noise, delivering twice the speech clarity and crispness. Experience the ultimate hearing solution.*
Wellness
Protect your hands and fingers this winter. From recognizing frostbite to preventing snow blower injuries and avoiding slips on ice, stay safe and warm with these essential tips from SSM Health.*
Tech
Didn’t get the fam those new phones for Christmas? You can switch to the Total 5G+ Unlimited plan and receive up to four free Samsung Galaxy A35 5G phones. Enjoy unlimited talk, text, data, and hotspot with 12x faster speeds, all backed by “America’s Favorite Network.” Make the switch.*
The Buy
The Buy
“The New Whole30” — with 100+ new recipes, the latest research in nutrition and behavior change science, and plenty of encouragement, this book is a must for Whole30 alumni and first-timers alike.
The Quadrantid meteor shower is expected to peak tonight for a few hours. If you’re planning to try to spot these elusive meteors streaking through the sky, bundle up and head somewhere dark. Consult this chart for the best viewing hours.
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