We’re going to Kwik Trip — does anyone need anything?
Founded in 1965 in La Crosse, the Wisconsin-based gas + convenience store is an important part of any road trip. Or really any trip across town.
But why is Kwik Trip so iconic to upper midwestern culture?
⛽ Clean stores + fresh offerings
Kwik Trip might be the Chick-fil-A of gas stations. Clean bathrooms, fee-free ATMs, and reasonably priced produce are a hallmark of its store + employees are known for being friendlier than average — the epitome of midwestern neighborliness.
Their Glazer donuts were recently mentioned in the Coolest Thing Made in Wisconsin + you can even pick up Take Home Meals — with offerings like BBQ ribs and chicken penne — for dinner. We’re won’t tell your family dinner is from KT.
⛽ Business model
Today we learned: Kwik Trip owns its own milk production facilities + distribution. Could it be any more Wisconsin-y? This allows the company to keep prices low and efficiency high, resulting in a strong customer base.
Its free rewards system also draws in many loyal patrons. After 15 visits, customers receive a food reward of their choosing + always 3 cents off gas at the pump.
To seal the deal, Kwip Trip is consistently ranked as a top 5 place to work in Wisconsin.
⛽ Social media + merch
We couldn’t not talk about Kwik Trip’s Twitter. Its social media is run by two Millennials + garners over 70.3k followers on Twitter and 114k on Instagram. Known for its flippant humor and outwardly roasting other brands — we’re looking at you, Quik Trip — it’s a must-follow social account.
We just feel sorry for those who don’t live in Wisconsin or Minnesota and don’t get to experience the institution that is Kwik Trip.