Wisconsin’s Obsession with Kwik Trip


Wisconsin’s unofficial gas station | Photo via @KwikTrip

Table of Contents

We’re going to Kwik Trip — does anyone need anything?


Truer words have never been spoken. | Post from @KwikTrip

Founded in 1965 in La Crosse, the Wisconsin-based gas + convenience store is an important part of any road trip. Or really any trip across town.

But why is Kwik Trip so iconic to upper midwestern culture?

Clean stores + fresh offerings

Kwik Trip might be the Chick-fil-A of gas stations. Clean bathrooms, fee-free ATMs, and reasonably priced produce are a hallmark of its store + employees are known for being friendlier than averagethe epitome of midwestern neighborliness.

Their Glazer donuts were recently mentioned in the Coolest Thing Made in Wisconsin + you can even pick up Take Home Meals — with offerings like BBQ ribs and chicken penne — for dinner. We’re won’t tell your family dinner is from KT.

Business model

Today we learned: Kwik Trip owns its own milk production facilities + distribution. Could it be any more Wisconsin-y? This allows the company to keep prices low and efficiency high, resulting in a strong customer base.


Welcome to America’s Dairyland. | Post from @KwikTrip

Its free rewards system also draws in many loyal patrons. After 15 visits, customers receive a food reward of their choosing + always 3 cents off gas at the pump.

To seal the deal, Kwip Trip is consistently ranked as a top 5 place to work in Wisconsin.

Social media + merch

We couldn’t not talk about Kwik Trip’s Twitter. Its social media is run by two Millennials + garners over 70.3k followers on Twitter and 114k on Instagram. Known for its flippant humor and outwardly roasting other brandswe’re looking at you, Quik Trip — it’s a must-follow social account.

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A Twitter gas station rivalry. | Tweet from @KwikTrip

Want to rep your gas station? They’ve got sweatshirts, t-shirts, socks + hats for fans. People even take their wedding photos at the gas station. Talk about commitment.

We just feel sorry for those who don’t live in Wisconsin or Minnesota and don’t get to experience the institution that is Kwik Trip.

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