A guide to Valentine’s Day flowers in Madison, WI


Red Square Flowers storefront | Photo by @smiesphotography

Valentine’s Day is officially one week away. While you don’t need flowers to say I love you, but it sure doesn’t hurt

We’ve got you covered with a roundup of local florists to ensure your loved ones will know you rose to the occasion.

For the budding romances:
This mix of florists offer a wide selection of flowers perfect for anyone looking for a gorgeous, budget-conscious bouquet.

💐 Felly’s Flowers
📍 205 E. Broadway
⏰ Mon.-Fri., 8 a.m.-6 p.m. + Sat., 8 a.m.-4 p.m.

💐 Naly’s Flowers
📍 1203 N. Sherman Ave.
⏰ Mon.-Fri., 10 a.m.-5 p.m. + Sat., 10 a.m.-2 p.m.

For relationships really starting to bloom:
These shops curate a more refined selection of flowers + bouquets perfect for anyone looking to take it up a notch this year.

💐 Red Square Flowers
📍 337 W. Mifflin St.
⏰ Mon.-Fri., 9 a.m.-6 p.m. + Sat., 9 a.m.-2 p.m.

💐 George’s Flowers Inc.
📍 421 S. Park St.
⏰ Mon.-Fri., 8 a.m.-4 p.m.

For fully blossomed partnerships:
These bespoke flower retailers create personalized, elegant displays of floral art that truly make a statement.

💐 Lily Forest Designs
📍 100 S. Baldwin St.
⏰ Mon.-Fri., 10 a.m.-5 p.m. (by appt. only)

💐 daffodil*parker
📍 544 W. Washington Ave.
⏰ Mon. + Wed.-Fri., 10 a.m.-4 p.m.

Consider this our friendly reminder to place orders early this year as local florists are expecting delays + high traffic for orders this week.

Got any suggestions for the best way to spend Valentine’s Day in the 608? Let us know.