A guide to sustainable shopping in Madison, WI


A sea of good style indeed | Photo by 608today team

Table of Contents

With spring right around the corner, we’re ready to shed those layers and start dreaming up our new warm weather looks.

We’re sending you on a treasure hunt for local, sustainable fashion around that Isthmus that’ll save you money + support the environment.

Brick and mortars:

Good Style Shop | 817 E. Johnson St.

Branded as Madison’s only vintage collective, Good Style curates a mix of aesthetics ranging from Victorian chic to 90s Badger’s gameday. This treasure trove is the culmination of seven unique buyers bringing decades worth of vintage + retail experience into practice.

Pro tip: Shop by era, color block, and vendor picks using the shop’s digital retail space or visit the space to shop new pieces updated daily.

Upshift Swap Shop | 836 E. Johnson St.

Owner Lindsay has been fostering an ecosystem of clothes swapping for nearly ten years, helping build your dream wardrobe while eliminating waste. The model emplores locals to bring in a bag of gently used clothing from their own closet to exchange for a refill of new garments from the boutique for a swap fee of $20.

Pro tip: You can still purchase single items without doing a full bag swap. Items are priced at a flat rate of $5 store-wide, excluding the $2 rack + specially curated pieces.

Upcoming pop-up shops:

Thrifty Market | 3241 Garver Green | Sat., March 12 | 10 a.m.-4 p.m.

An intimate shop + swap experience in the Garver Canvas Gallery. Mingle and shop with a mix of vintage resellers while digging through piles of eclectic garments under $20 a piece.

Midwest Vintage Flea Spring 2022 | 3241 Garver Green | Sat., May 14-Sun., May 15 | 9 a.m.-5 p.m.

The state’s largest vintage clothing swap + trade show. Join thousands of resellers, vintage collectors, and other fashion-forward consumers looking to promote a sustainable ethic in the industry.