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Drink Up Week preview: how to get involved

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Beer taps, beer taps on the wall, which is the tastiest brew of them all? | Photo by @youngbloodbeerco

Summertime, and the sippin’ is easy. It’s July, which means Drink Up Week is right around the corner. From July 25-31, 2022, we’re celebrating the best drinks around town + partnering with local companies to give you special deals. It’s definitely a glass half-full kind of situation.

Thirsty to know where to go? We’ll release the full list of collabs ahead of Drink Up Week, but for now, here are three participating locations we’re particularly excited about.

  • State Line Distillery
  • Everly
  • Monty’s Blue Plate Diner

We’ll also be pouring into the 608 beverage scene with cheers-worthy newsletter content (we know you already subscribe, but if you don’t — here you go). Get ready for:

  • A happy hour guide
  • A Q+A with Everly
  • A coffee crawl around the Isthmus
  • A deep dive into Wisconsin’s classic cocktail: The Brandy Old Fashioned

We like to think this is a two-way street. That’s why we want you to help us celebrate. If you own, run, or work for a place with great drinks, get things shaking by emailing us. You can even choose your destiny with any or all of these ideas, and we’ll send readers your way.

  • Create a cocktail
  • Name a latte
  • Release a special
  • Host a Drink Up Week night at your establishment

Last call. We want to hear from you — as a consumer. What’s your go-to beverage? Which drink is best buds with your credit card? You can help inform our writing (and maybe another deal or two) by taking this survey. Choose up to three of these 10 categories:

  • Coffee
  • Tea
  • Smoothies + Juices
  • Kombucha
  • Milkshakes
  • Seltzer
  • Wine
  • Beer
  • Cocktails
  • Mocktails

Don’t forget to use the hashtag #DrinkUpWeek on social media, and tag @608today for a chance to get featured. We can’t wait to see what you’re slurpin’.

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