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Culture

Wisconsin Book Festival attendees and speakers.
Culture
📚 Read up on the ultimate book lover’s weekend
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Yellow lion dance performance costume
Culture
How you can celebrate Lunar New Year in Madison
Happy Lunar New Year, 608. Ring in the Year of the Snake with local performances, family-friendly activities, and food.
January 22, 2025
 · 
Ally Geiger
Mastodon skeleton
Play
On exhibit: 12 museums in Madison
Whether you’re a history buff, art aficionado, or just love mustard, these 12 museums in Madison have it all.
January 10, 2025
 · 
Ally Geiger
ice skater going under a bridge
Travel and Outdoors
Hit the slopes, 608
Enjoy the upside to all of this cold and snow by getting outside for skiing, tubing, and sledding.
January 8, 2025
 · 
Ally Geiger
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Culture
Unwrap these gifts given to Madison citizens
These gifts are way better than a Jelly of the Month Club membership.
December 17, 2024
 · 
Staff
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We’ve found winter’s perfect sip
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A wintry background with snowflakes that reads "608today's 2024 Gift Guide."
Culture
608today’s 2024 holiday gift guide: 90+ gifts for everyone on your list
Including gifts for neighbors, foodies, significant others, homebodies, students, and gifts under $20.
November 12, 2024
 · 
Sarah Leonhardt
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Fitness
Flow at these Madison yoga studios
Check out these 14 yoga opportunities around Madison which offer beginner classes, memberships, hot yoga, and more.
October 3, 2024
 · 
Staff
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Sports
Badgers football: Your guide to game day
Football season is upon us, and we have the need-to-know info about the Badgers + how to make the most out of game days.
August 23, 2024
 · 
Hanna Williford
A view of Paris, France decked out with Paris 2024 Olympics signs and banners.
Sports
Dreaming of gold: Olympians with ties to Madison and Wisconsin competing in the Paris 2024 Olympics
Mad City and Wisconsin will be well represented on the world stage at the Paris 2024 Summer Olympics — these are some Olympians to watch.
July 23, 2024
 · 
Monica Garske
Two arms and hands, each holding a pint of Great Dane Pub and Brewing beer, share a toast. One pint is an amber color while the other is a darker, stout-style beer.
Culture
Local libations: A round of Madison-centric craft beers
A turn of phrase here, a recognizable Madison nod there — these craft beers found around Mad City take local pride seriously.
July 19, 2024
 · 
Monica Garske
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608 Canteen
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Local happy hour deals to quench your thirst
Go bargain hunting with our Madison happy hour guide, which highlights drink specials and food discounts throughout the city.
July 11, 2025
 · 
Staff
Colorful vegetables on a farmers market table
Live
10 farmers markets in Madison
Grab your reusable shopping bags, because we’ve rounded up 10 farmers markets around Madison.
June 27, 2025
 · 
Staff
Summer concert at the Terrace in Madison, WI.
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🎶 Live music and lakeside views at the Terrace? Sign us up.
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608 Salvatore's pizza
Live
Take a slice out of Madison’s pizza scene with 20+ local shops
Dig into Madison’s must-try pizza shops including fun flavors, fancy offerings, and frozen favorites.
June 10, 2025
 · 
Ally Geiger
street view of Madison Children's museum.
Play
Where to have fun with kids in Madison
We found the best kid-friendly activities in Madison, complete with art classes, animal encounters, and outdoor fun.
June 2, 2025
 · 
Staff
Family sits at the table while dad pours milk for children.
Sponsored
Join the herd: Help families in need during National Dairy Month
Support local food pantries by “adopting” a cow and making a big impact on families facing food insecurity.
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608today gotham bagel
Live
Where to find lunch for $10 or less in Madison
Ready for your lunch break? Check out these 15+ lunches from the east side to the west side.
May 23, 2025
 · 
Ally Geiger
608today Madison Museum of Contemporary Art
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10+ free things to do in Madison
Whether you’re spending a day or a lifetime in Madison, WI, these are some of the best free things to do around towns — from outdoor adventures to kid-friendly offerings and beyond.
May 19, 2025
 · 
Mitch Hooper
608today Diversions Scuba
City
Small Business Week: Q+A with Diversions Scuba
Celebrate Small Business Week in Madison with the local folks who make up our economy’s backbone.
May 19, 2025
 · 
Mitch Hooper