We recently got into the meat of Culver’s local history and must-try bites + shared about the limited-time curdburger. It’s safe to say we love this Wisconsin eatery, but we’re not the only ones.
This week, Craig Culver — founder of the Culver’s brand, surely you could’ve guessed — was featured on “How I Built This.” The web-based podcast, launched by NPR + now owned by Wonderly, features host Guy Raz interviewing global business leaders to learn about how they built their iconic brands.
Listen to the 75-minute-long episode to learn about the early years of slinging frozen custard and ButterBurgers + how Culver’s became one of the most profitable fast-food restaurants in the country.
Reminder: The curdburger is a must-try + available through the end of October — don’t just take our curd for it.