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Craig Culver on “How I Built This” podcast

608today Culvers hero

The City of Madison has five Culver’s franchises alone, can you name this location?

Photo by 608today team

We recently got into the meat of Culver’s local history and must-try bites + shared about the limited-time curdburger. It’s safe to say we love this Wisconsin eatery, but we’re not the only ones.

This week, Craig Culver — founder of the Culver’s brand, surely you could’ve guessed — was featured on “How I Built This.” The web-based podcast, launched by NPR + now owned by Wonderly, features host Guy Raz interviewing global business leaders to learn about how they built their iconic brands.

Listen to the 75-minute-long episode to learn about the early years of slinging frozen custard and ButterBurgers + how Culver’s became one of the most profitable fast-food restaurants in the country.

Reminder: The curdburger is a must-try + available through the end of October — don’t just take our curd for it.