Support Us Button Widget

How to use Bicycle Benefits in Madison, WI

IMG_2797

It’s as easy as 1,2,3. | Photo by 608today team

Table of Contents

City Editor Audrey here. 👋 While City Editor Ryan is our resident bike aficionado — you can follow him on Strava if you want — I found something even he didn’t know about for those who prefer to commute on two wheels — Bicycle Benefits.

What they are

A 1.5-by-1 inch sticker for your bike helmet. This $5 pass gets you discounts and rewards at local businesses and restaurants. Simply show your bike helmet adorned with the sticker to get $1 off a slice of pizza at Ian’s or 5% off your purchase at Regent Market Co-op. The best part? They never expire.

Who they’re for

The stickers are for everyone who rides a bike, trike, or anything with pedals. Sorry, mopeds and motorcycles are not a part of the mission. The overall program is aimed at shifting transportation methods to alleviate congestion + parking demand within cities by rewarding cyclists and increasing visibility for local businesses. Sounds like a win-win for Madison.

How to get one

You can order one directly from the Bike Benefits website, but they suggest picking one up at a local participating store. You have to order a minimum of five and it’s a whole thing, so just start looking locally at Willy Street Co-op, Batch Bakehouse, or any location with the sticker icon.

Where to use them

Over 100+ shops + eateries in Madison honor the sticker. A few to check out:

You can even map out your ride around the city to all the locations.

Pro tip: The sticker works in 50+ cities around the country — and growing. This is your sign to pack your bike helmet for your next adventure.

Know of something that isn’t on this list? Let us or Bicycle Benefits know.

More from 608today