Support Us Button Widget

Meet Six & Main: 608today’s (revamped) home of all your Madison, WI merch

SixMain-Launch-Convo-Hero-WebsiteFeature (1) (1)

Our online shop is back and better than ever. | Photo provided by Six & Main

We’re back. Earlier this year we announced the launch of our 608today online shop, designed to bring you the best local gear to show your Madison pride and celebrate local landmarks, creatives, brands, events + more. We’re still doing that — but we changed a few things (for the better).

Enter: Six & Main. That’s right — we’re back with a new name and completely new look. We listened to your feedback from our online store survey and made the changes you wanted to see, including a more user-friendly layout to make shopping easier and updated creative + brand pages so you can learn more about the local creators and brands featured.

New products include exclusively designed local merchandise like:

  • More city sweatshirts
  • New trucker hats
  • Freshly designed mugs
  • Stickers
  • Hoodies

And more.

Now, to continue our mission of celebrating local, we are looking for local creatives + brands to work with us at Six & Main.

If you’re a local creative that wants to collaborate with us (think: seeing your artwork displayed on our products and getting paid for it), we want to hear from you. And if you’re a local brand (locally-made hats, cocktail bitters, or dog leashes) we would love to stock your stuff on our virtual shelves.

Tell us about yourself or your brand in one of these surveys so we can get to know each other — who knows, we could be working together soon.

We hope you love our revamped storefront as much as we do, Madison.

Happy shopping.

More from 608today
Mad City and Wisconsin will be well represented on the world stage at the Paris 2024 Summer Olympics — these are some Olympians to watch.
Grab your reusable shopping bags, because we’ve rounded up 10 farmers markets around Madison.
A turn of phrase here, a recognizable Madison nod there — these craft beers found around Mad City take local pride seriously.
From Monday, July 22 to Friday, July 26, 2024, we’re shining a spotlight on the vibrant drink scene in Madison; check out our map of local drink deals.
Explore these dog-friendly places in Madison — from places to eat, drink, shop, exercise, swim, and stay the night with your four-legged friends.
Volunteer with Healthy Food For All at local farmers’ markets.
If you’re trying to get more involved in the community, here’s where you can start.
Sponsored
Huxley Yards is set to open in 2026.
The Wisconsin DNR is urging boaters to be safe over the holiday.